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Discovery+ users are unsurprisingly fans of TV viewing in general - about 30% spend five hours or more watching TV/video on an average day - and about half watch more traditional live TV than on-demand streaming content.Дemographic trends point to a discovery+ audience that skews young, well-educated and more likely to live in higher-income households as well as in homes with children. for discovery+ are already stacking on a large number of SVOD services each month, with 76% of discovery+ households reporting that they use five or more SVOD services. High-level survey trends show that early adopters in the U.S. * Discovery+ households not only subscribe to a high number of SVOD services but also tune into a high number of free, ad-supported video services including The Roku Channel and Pluto TV. * GenZ/millennials accounted for more than half of discovery+ users, welcome news for a linear TV stalwart looking to stay relevant with younger viewers. * Success for newer network-backed services such as discovery+ may hinge on the willingness of American consumers to tack on additional subscriptions on top of incumbent offerings such as Netflix, Amazon Prime Video, Disney+ and Hulu. launches from broadcast and cable network owners such as Peacock Premium (11% of households) and Paramount+ (10%). internet households reported using discovery+, putting it roughly on par with other new U.S. Consumer Insights survey conducted in March, about 9% of U.S.

in January, looking to make a splash in a saturated market that features a wealth of streaming subscription video-on-demand services. While we continue to keep our founder, Anant Pai's dream alive by telling new stories and creating fresh content in print and digital formats, we are also keen on presenting our iconic stories in an animated avatar.Discovery+ debuted in the U.S. вЂњAs the nation's favourite storyteller, our mission has always been to provide Indian children a route to their roots and inspire in them a great sense of pride about India and being Indian. вЂњWe have been custodians of India's stories for over 54 years, and we are thrilled to partner with Applause Entertainment to take our rich storytelling heritage to Indian and global audiences through animation,вЂќ said Preeti Vyas, President & CEO, Amar Chitra Katha. The company also continues to add new titles to its catalogue, with new themes, topics and adapting its iconic art style to endear the brand to a new generation of young readers.

In the recent past, Amar Chitra Katha has made forays in the digital space with all their books having a vibrant global readership through the Amar Chitra Katha app, as well as presence on many other multiple digital platforms such as Alexa, Youtube etc. With more than 1.5 million copies sold every year, their comics have secured a niche in the audienceвЂ™s hearts and minds. Spanning 20 languages, the Amar Chitra Katha library boasts titles across epics and mythology, history, fables and humour, brave hearts, visionaries and ACK Junior.ДЇounded in 1967 by Anant Pai, Amar Chitra Katha is the pioneer in comic book storytelling for children in India, that has evolved into a cultural phenomenon today. This is our opportunity to realise that dream.вЂќДЄccording to Nair, this partnership is also a small step towards helping export Indian culture by taking a unique and deep rooted cultural brand like Amar Chitra Katha to screens across the globe. Like millions of other people, I have grown up reading these iconic comics and as a child, imagined them with dynamic visuals and dramatic sound and action. вЂњAmar Chitra Katha is a household name in India with a diverse and celebrated library which deserves to be retold. Over the last four years, we have significantly pushed the envelope in curating and creating the most disruptive stories for Indian audiences that cut across genres and geographies,вЂќ said Sameer Nair, CEO, Applause Entertainment. вЂњAt Applause, we only strive to deliver the best in storytelling.

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